The Art of Innovation: Lessons in Creativity from Ideo

Tom Kelley.
amazon.co.uk / amazon.com

The Innovator’s Dilemma

Clayton M. Christensen.
amazon.co.uk / amazon.com

The Dream Society

Rolf Jensen.
amazon.co.uk / amazon.com

The Experience Economy

B. Joseph Pine.
amazon.co.uk / amazon.com

Experiential Marketing

Bernd H. Schmitt.
amazon.co.uk / amazon.com