The Art of Innovation: Lessons in Creativity from Ideo
Tom Kelley.
amazon.co.uk / amazon.com
The Innovator’s Dilemma
Clayton M. Christensen.
amazon.co.uk / amazon.com
The Dream Society
Rolf Jensen.
amazon.co.uk / amazon.com
The Experience Economy
B. Joseph Pine.
amazon.co.uk / amazon.com
Experiential Marketing
Bernd H. Schmitt.
amazon.co.uk / amazon.com