Business and strategy books

This is one of a series of reading lists I put together between 2002 and 2004 when I was starting out in interaction and experience design. This one is short: the business and strategy books I was reading to understand where design sits in the wider commercial conversation.
Christensen’s The Innovator’s Dilemma is the single most useful book here. The Experience Economy by Pine & Gilmore is the strategic framing most relevant to experience design; it made the argument that experience itself is the product. The rest are either IDEO-perspective (Kelley) or of their moment (the Dream Society and Experiential Marketing).
The Amazon links below are what I had at the time, most will be dead now, but the ISBNs will find you a copy.

The Art of Innovation: Lessons in Creativity from Ideo

Tom Kelley.
amazon.co.uk / amazon.com

The Innovator’s Dilemma

Clayton M. Christensen.
amazon.co.uk / amazon.com

The Dream Society

Rolf Jensen.
amazon.co.uk / amazon.com

The Experience Economy

B. Joseph Pine.
amazon.co.uk / amazon.com

Experiential Marketing

Bernd H. Schmitt.
amazon.co.uk / amazon.com