Brand and communication books

This is one of a series of reading lists I put together between 2002 and 2004 when I was starting out in interaction and experience design. This one is on brand and communication: identity systems, the commercial and political arguments around branding, and strategic brand management.
Klein’s No Logo is the political counterweight to everything else on this shelf. Wally Olins’s The Guide to Identity is the canonical practitioner’s text on identity systems; he co-wrote the third title here too. Jane Pavitt’s Brand New was the V&A’s Brand New catalogue, a visual overview of what corporate identity looked like at the turn of the millennium.
The Amazon links below are what I had at the time, most will be dead now, but the ISBNs will find you a copy.

No Logo

Naomi Klein.
amazon.co.uk / amazon.com

The Guide to Identity

Wally Olins.
amazon.co.uk / amazon.com

Principles of Corporate Communication

Cees van Riel, Wally Olins.
amazon.co.uk / amazon.com

Brand New

Jane Pavitt ed.
amazon.co.uk / amazon.com

Strategic Brand Management

Jean-Noel Kapferer.
amazon.co.uk / amazon.com

Brand Manners

Hamish Pringle, William Gordon.
amazon.co.uk / amazon.com