Advertising

2 posts tagged.

• The films of Adam Lisagor

  27 July 2011

  I’ve been quite taken with the films of Adam Lisagor for a while. He’s good at surfacing the joy and pleasure in some of the smallest interactions, particularly evident in this ad for the Jambox by Jawbone .

• A phone to save us from our screens?

  11 October 2010

  Microsoft has two new ads, anticipating their upcoming Windows Phone 7 launch. The first is an almost post-apocalyptic vision of humanity stuck with their heads in their mobile devices: Here’s David Webster , chief strategy officer in Microsoft’s central marketing group, explaining their anti-screen strategy: The problem of glowing rectangles is a subject close to my heart , and Matt Jones has been bothered by the increase in mobile glowing attention-wells . I think Microsoft & Crispin Porter + Bogusky’s advertising strategy stands out in a world full of slick floaty media . The only problem is that without any strategy towards tangible interaction, I’m not sure the ‘tiles’ interaction concept is strong enough to actually take people’s attention out of the glass.