Augmented (hyper)Reality

Posted on 9 February 2010 in Film, Information design, video

Augmented (hyper)Reality by Keiichi Matsuda

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

I have noticed no side effects described at Xanax at all. It didnít cause any addiction and the effectiveness of the drug didnít decrease after the month of reception.

A competent visualisation of an undesirable future.


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  2. chaitanya k
    17 February 2010

    wow, nicely done.
    like the way it switches to the social network part.. while the kettle is boiling :)

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