graphic design

Branding with badges

Many of the early ideas were fairly conceptual: Not a place or a thing, but an idea tied to the use of Foursquare itself (“10 check-ins”) or the kind of real-world social behavior the service was attempting to leverage (checking into the same place three times in one week, or checking in with two people of the opposite sex). The round shape and circular border directly referenced Boy Scouts merit badges. Beyond that, Sheibley says the relevant design context wasn’t logos, it was the familiar instructional iconography meant to signal ideas without words: “How do you communicate to people in an airport, who don’t speak the same language, where the bathroom is?”

Summify – Rob Walker: On Slate: Branding with badges