The films of Adam Lisagor

I’ve been quite taken with the films of Adam Lisagor for a while.

I make small, palatable videos, like commercials, for companies involved in tech, to figure out how to convey the essence of their products in concise, accessible ways.

I like to think that I’m able to do this because I think slowly enough to notice the exact points while using a product at which I respond with the most delight. And if I can reproduce those moments on-screen, without explicitly saying that they’re delightful, an audience will intuitively understand the delight they might feel themselves.

(FromĀ an interview in Business Insider.)

He’s good at surfacing the joy and pleasure in some of the smallest interactions, particularly evident in this ad for the Jambox by Jawbone.

Augmented (hyper)Reality

Augmented (hyper)Reality by Keiichi Matsuda

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

A competent visualisation of an undesirable future.

Mag+

bq. The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular.

Mag+