Unlike traditional design, Critical Design is focussing on the communication of an idea rather the development of a product or service. Therefore any constraints that a designer might find in developing a product or service, such as budget, limited materials, time, physics, difficult clients, are for a Critical Designer only constraints in terms of the presentation of the idea. In a way, Critical design seems to need to set itself free of the constraints, and focus only on a thematic constraint so that it is able to be truly critical.
Critical design, popularized by Anthony Dunne and Fiona Raby, uses designed artifacts as an embodied critique or commentary on consumer culture. Both the designed artifact (and subsequent use) and the process of designing such an artifact causes reflection on existing values, mores, and practices in a culture.
By exploring the relationship between the scientific community and the entertainment industry in the construction of fictional films, this paper investigates the impact that fictional representations, created with the assistance of scientists, have on the construction of scientific knowledge and the public understanding of science.
The Science & Entertainment Exchange is a program of the National Academy of Sciences that provides entertainment industry professionals with access to top scientists and engineers to help bring the reality of cutting-edge science to creative and engaging storylines.
I would say some representations of science can significantly impact public understanding,” for better and for worse, Kirby says. He views 2000’s Mission to Mars as “harmful,” perpetuating a bogus idea in the public mind because the film depicted as real the geological feature known as the Face on Mars, which actually is an optical illusion.
Because of the great persuasive power that film can thus impart to relatively few scientists, it is important to understand the role of fictional films in science communication and scientific practice. The battleground over scientific ideas is not limited to scientific meetings and publications, or even to traditional popularizing realms such as documentaries and news articles. Any time a scientist discusses, or portrays, scientific information, he or she is engaged in an act of persuasion.
*On the other hand, maybe this is the way that “design fiction” is *destined* to look. My feeling is that good “design fiction” ought to be like good “critical design,” it ought to be subtle and taut and aimed at provoking some cognitive dissonance. But maybe that’s a niche effort doomed to blow right over most people’s heads. Scifi is pop culture. Most design guys I know, who are into science fiction, like big, glossy, popular, sci-fi movies and television shows. They’re not mulling over JG Ballard’s architectural thinking on their way to the Dunne and Raby exhibit.
New digital design tools have given birth to something new, potentially wonderful, often silly, and dare I say even “green”: the transition from the “experience of the artifact” to the “consumption of the idea of the artifact.