# The films of Adam Lisagor

> Adam Lisagor's short commercial films for tech products, surfacing the delight in small interactions, shown through his Jambox ad for Jawbone.

- Page: https://www.elasticspace.com/2011/07/the-films-of-adam-lisagor/
- Author: Timo Arnall (https://www.elasticspace.com/)
- Section: Notes (https://www.elasticspace.com/notes/)
- Published: 2011-07-27
- Updated: 2026-05-21
- Tags: Advertising, Film, Products, Video
- Site map for agents: https://www.elasticspace.com/llms.txt

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I’ve been quite taken with the films of [Adam Lisagor](http://adamlisagor.com/) for a while.

> I make small, palatable videos, like commercials, for companies involved in tech, to figure out how to convey the essence of their products in concise, accessible ways.
> I like to think that I’m able to do this because I think slowly enough to notice the exact points while using a product at which I respond with the most delight. And if I can reproduce those moments on-screen, without explicitly saying that they’re delightful, an audience will intuitively understand the delight they might feel themselves.
> (From [an interview in Business Insider.](http://www.businessinsider.com/adam-lisagor-lonelysandwich-2010-5#ixzz1TIIg4a13))

He’s good at surfacing the joy and pleasure in some of the smallest interactions, particularly evident in this ad for the [Jambox by Jawbone](http://www.youtube.com/watch?v=XgC3zjNH1oU).