# Schulze on design as invention

> Jack Schulze, quoted in Matt Webb's Scope talk at reboot11: design has to invent, create new ways of doing things and contribute to culture.

- Page: https://www.elasticspace.com/2009/06/132888279/
- Author: Timo Arnall (https://www.elasticspace.com/)
- Section: Notes (https://www.elasticspace.com/notes/)
- Published: 2009-06-30
- Updated: 2026-07-05
- Tags: BERG, PhD, Photography
- Site map for agents: https://www.elasticspace.com/llms.txt

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![Slide from Matt Webb's Scope talk at reboot11, quoting Jack Schulze on design as invention.](https://www.elasticspace.com/images/132888279/schulze-on-design-as-invention.jpg)

*Slide from Matt Webb's Scope talk at reboot11, quoting Jack Schulze on design as invention.*

What Schulze says is that design has to invent, to create new ways of doing things, and to contribute to culture. (via [Slide 4 of 44 (Scope at reboot11, Matt Webb, S&W)](http://schulzeandwebb.com/2009/scope/slides/?p=4))