*On the other hand, maybe this is the way that “design fiction” is *destined* to look. My feeling is that good “design fiction” ought to be like good “critical design,” it ought to be subtle and taut and aimed at provoking some cognitive dissonance. But maybe that’s a niche effort doomed to blow right over most people’s heads. Scifi is pop culture. Most design guys I know, who are into science fiction, like big, glossy, popular, sci-fi movies and television shows. They’re not mulling over JG Ballard’s architectural thinking on their way to the Dunne and Raby exhibit.