# Business and strategy books

> A short reading list on design business and strategy: Kelley on IDEO, Christensen's Innovator's Dilemma, Pine & Gilmore on the experience economy.

- Page: https://www.elasticspace.com/2003/01/business-and-strategy/
- Author: Timo Arnall (https://www.elasticspace.com/)
- Section: Notes (https://www.elasticspace.com/notes/)
- Published: 2003-01-12
- Updated: 2026-07-05
- Tags: Books, Experience Design, Research
- Site map for agents: https://www.elasticspace.com/llms.txt

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This is one of a series of reading lists I put together between 2002 and 2004 when I was starting out in interaction and experience design, building out a personal canon from books I was buying, borrowing from libraries, or lending to students. The lists are grouped by topic. This one is short: the business and strategy books I was reading to understand where design sits in the wider commercial conversation.

Christensen’s The Innovator’s Dilemma is the single most useful book here. The Experience Economy by Pine & Gilmore is the strategic framing most relevant to experience design; it made the argument that experience itself is the product. The rest are either IDEO-perspective (Kelley) or of their moment (the Dream Society and Experiential Marketing).

The Amazon links below are what I had at the time, most will be dead now, but the ISBNs will find you a copy.

### The Art of Innovation: Lessons in Creativity from Ideo

Tom Kelley.
[amazon.co.uk](http://www.amazon.co.uk/exec/obidos/ASIN/000710281X/elasticspace-21) / [amazon.com](http://www.amazon.com/exec/obidos/ASIN/0385499841/elasticspace-20)

### The Innovator’s Dilemma

Clayton M. Christensen.
[amazon.co.uk](http://www.amazon.co.uk/exec/obidos/ASIN/0875845851/elasticspace-21) / [amazon.com](http://www.amazon.com/exec/obidos/ASIN/0066620694/elasticspace-20)

### The Dream Society

Rolf Jensen.
[amazon.co.uk](http://www.amazon.co.uk/exec/obidos/ASIN/0070329672/elasticspace-21) / [amazon.com](http://www.amazon.com/exec/obidos/ASIN/0070329672/elasticspace-20)

### The Experience Economy

B. Joseph Pine.
[amazon.co.uk](http://www.amazon.co.uk/exec/obidos/ASIN/0875848192/elasticspace-21) / [amazon.com](http://www.amazon.com/exec/obidos/ASIN/0875848192/elasticspace-20)

### Experiential Marketing

Bernd H. Schmitt.
[amazon.co.uk](http://www.amazon.co.uk/exec/obidos/ASIN/0684854236/elasticspace-21) / [amazon.com](http://www.amazon.com/exec/obidos/ASIN/0684854236/elasticspace-20)