I’ve been quite taken with the films of Adam Lisagor for a while.
I make small, palatable videos, like commercials, for companies involved in tech, to figure out how to convey the essence of their products in concise, accessible ways.
I like to think that I’m able to do this because I think slowly enough to notice the exact points while using a product at which I respond with the most delight. And if I can reproduce those moments on-screen, without explicitly saying that they’re delightful, an audience will intuitively understand the delight they might feel themselves.
He’s good at surfacing the joy and pleasure in some of the smallest interactions, particularly evident in this ad for the Jambox by Jawbone.