The Multi-Channel Experience

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Summing up some of these ideas:

• The best approach for creating multi-channel artworks is to use each medium for its best qualities.
• TV and film are rich and engaging, so it is here that we have the luscious visuals, the emotional voiceovers, and the compelling linear narratives.
• The web is a fantastic medium for community, feedback, researching and information retrieval.
• Some of the most successful ways of making artwork on the web is to subvert the common themes, introducing other elements into otherwise normal pages.
• If possible, use many different channels to create a rich and diverse experience.
• The network is not just limited to the computer screen.

Notes

Many film companies and television stations now operate online services that back up and extend the broadcast medium. This can be successful, but the confusion between providing information and providing an alternative experience often creates very poor multi-channel work.

Further Reading

• Annotate Space
  A project to develop experiential forms of journalism and nonfiction storytelling for use at specific locations.
• Flirt
  Investigates the potential of location specific information, not only as an information resource, but also as a medium for social interaction and play.
• AI Movie Marketing
  A game designed by Microsoft promoting the Kubrick/Spielberg film A.I.
• Pokemon
  The viral nature of the trading cards and gameboy games have fuelled sales of films, tv shows, and products in just about every other media.
• LivePlanet
  ‘Each LivePlanet property is built from the start to seamlessly integrate traditional media, new media, and the physical world.’ hmmm.
• Majestic
  Intrigue, suspense, phone calls, faxes, email, and instant messages. A multi-channel game from Electronic Arts.

© Timo Arnall 11^th February 2002
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