The cross channel techniques used for marketing the film AI.
Google searching for an obscure name in the film trailer revealed a trail of information. This information lead from personal home pages to telephone calls, fax-backs, answering machines, instant message conversations, advertising etc.
The excitement of being involved with this trail is partly due to the fact that it reaches deep into the communication technologies that we use every day, and thus feels very personal.
Further Reading
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Annotate Space
A project to develop experiential forms of journalism and nonfiction storytelling for use at specific locations. -
Flirt
Investigates the potential of location specific information, not only as an information resource, but also as a medium for social interaction and play. -
Cloudmakers.org
A detailed walkthrough of the game as described by the thousands of people who played it. -
Pokemon
The viral nature of the trading cards and gameboy games have fuelled sales of films, tv shows, and products in just about every other media. -
LivePlanet
‘Each LivePlanet property is built from the start to seamlessly integrate traditional media, new media, and the physical world.’ hmmm. -
Majestic
Intrigue, suspense, phone calls, faxes, email, and instant messages. A multi-channel game from Electronic Arts.
© Timo Arnall 11th
February 2002
www.elasticspace.com
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