The cross channel techniques used for marketing the film AI.

Google searching for an obscure name in the film trailer revealed a trail of information. This information lead from personal home pages to telephone calls, fax-backs, answering machines, instant message conversations, advertising etc.

The excitement of being involved with this trail is partly due to the fact that it reaches deep into the communication technologies that we use every day, and thus feels very personal.

Further Reading

© Timo Arnall 11th February 2002 | email me