The audience for an interactive object is not in a controlled environment like a cinema.

Your audience may be:


Because of its history and strong relationship with the workplace, the main use of the internet is for information retrieval – people go online to get information.

People access the internet for pleasure at lunchtime and in idle moments. At home people have their computers set up in awkward places that suffice as a home office, in the corner of bedrooms, at a small table in the living room, near to a phoneline behind a door.

The range of contexts expands as the network becomes more pervasive – access to the network becomes embedded in devices that before may have been static or passive. Creating a story that works across the set-top TV box, the Playstation2, the fax machine, the Java mobile phone, the instant messenger client, the browser and the handheld organiser is going to be an immensely difficult but rewarding challenge.

© Timo Arnall 11th February 2002 | email me