*On the other hand, maybe this is the way that “design fiction” is destined to look. My feeling is that good “design fiction” ought to be like good “critical design,” it ought to be subtle and taut and aimed at provoking some cognitive dissonance. But maybe that’s a niche effort doomed to blow right over most people’s heads. Scifi is pop culture. Most design guys I know, who are into science fiction, like big, glossy, popular, sci-fi movies and television shows. They’re not mulling over JG Ballard’s architectural thinking on their way to the Dunne and Raby exhibit.